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2019 - INTL Agenda





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***Subject to Change.

October 23, 2019
Time Event  Speaker Location
6:00pm - 8:00pm

Welcome Reception

Sponsored by Mason Hayes & Curran

  Mason Hayes Offices - South Bank House, Barrow St, Dublin 4, Ireland
 October 24, 2019  
Time Event Speaker Location 
7:45am - 5:00pm Registration    Lower Concourse Foyer
8:00am - 9:00am Breakfast   Lower Concourse Foyer
9:00am - 9:15am Welcome and Opening Remarks Rod Freeman, Matt Howsare

Burke Theatre

9:15am - 9:35am Keynote - Competition and Consumer Commission's Member responsible for Product Safety, Mr. Patrick Kenny Mr. Patrick Kenny - Member CCPC, Ireland Burke Theatre
9:35am - 10:05am Keynote - ANEC President, Mr. Dermott Jewell Dermott Jewell, President ANEC Burke Theatre
10:05am- 10:35am  Networking Break
Lower Concourse Foyer
10:35am- 11:35am
Plenary 1 - Take it from the Top

An interactive panel discussion exploring the importance of board level buy in to product compliance and regulation and how to get it to the top of their agenda.

If you’re attending an ICPHSO event, chances are that you get why product compliance and regulation is important for consumers and businesses alike. In an increasingly regulated consumer products marketplace, failing to take compliance and regulatory issues seriously can cost you, big time. Not only do you risk unsafe products, unhappy consumers and reputational harm, but enforcement trends mean that these types of failures can lead to regulatory investigations, penalties (financial and potentially worse) and product recalls.

However, whilst taking this seriously might make sense for those of us in the know, compliance and regulation has traditionally been seen as a blocker, an obstacle, unnecessary “red tape”. With that in mind, boards have been more inclined not to prioritise, or even not engage, potentially even ignore the issue. As a result, getting support, funding and critically, the right “tone from the top”, is challenging and it makes the task of demonstrating that a business takes such issues seriously, very hard.

Our panel of experts will look to engage with the audience to discuss the following:

• Why is taking compliance and regulation good for businesses and consumers?

• Why is board level buy-in critical to that mission?

• What’s the regulator’s perspective on this?

• How can we effectively engage company boards to support this?

Our panel will be moderated by Claire Temple, a product compliance specialist, will include in-house compliance experts that have experienced and overcome challenges in this area and will also offer up the regulator’s view point – helping us understand why regulators value board level engagement.

The format will initially be a “fire-side” talk with the panel, during which the audience will play “Board Level Buy-in Bingo”, there will then be a case study with interactive questions for the audience, an open discussion with the audience and a wrap up of top take-away tips.

Claire Temple - Moderator

Tabatha Bauer

Vladimir Brajkovic

Don Huber

Burke Theatre
11:35am- 12:35pm
Plenary 2 - Emerging Regulatory Landscape for IOT

Smart Home Technology is poised for blockbuster growth. With an expected growth of above 20%, global smart home market is estimated to exceed 1 billion units by 2022. According to a research conducted by Tech UK, privacy and security together are the 2nd largest concern in adoption of smart home technology, following price. Retailers and manufacturers are challenged to find ways to address these customer concerns while staying competitive in the market.

In this session, we will discuss the possible ways to increase the adoption of smart home / consumer IoT by addressing the consumer concerns around security and privacy. The guidance will be provided based on the latest cybersecurity regulations for mitigating risks at the European level and beyond.

The first products in Europe have already been recalled due to security breaches. Also regulations like GDPR (General Data Privacy Regulation) and CCPA (California Consumer Privacy Act) have an important impact on consumer IoT devices. In February 2019, ETSI TS 103 645 V1.1.1 has released the first technical standard for consumer IoT. Based on this, different EU countries are working on mandatory and voluntary labelling schemes. The fact still remains that one hundred-percent cyber security cannot be achieved and guaranteed however, most important thing is that each - manufacturer’s, retailers and consumers contribute towards cyber security and also provide the confidence the consumer is asking for

This presentation would cater to manufacturers, retailers and importers. We would suggest ways for manufacturers to minimize security risks for consumer IoT and provide tips for retailers and importers when sourcing an IoT product based on the upcoming regulatory requirements.

As a result, the audience would gain a better understanding of the emerging regulatory landscape and be able to create a “check list” of questions to ask when sourcing consumer IoT products. In addition to facilitating the adoption consumer IoT, this would also help them avoid costly recalls.

Prabhu Ramkumar - Moderator

Michael Del Negro

Don Huber

Burke Theatre
12:35pm- 2:00pm Lunch   Lower Concourse Foyer
2:00pm - 2:30pm Keynote Liz Hyman, CEO     

XR Association

Burke Theatre
2:30pm - 3:30pm
Plenary 3 - Challenges for the Wearables Industry - Regulation, Reliability & Expectation

The increasing pace of new technology in the global wearables market presents significant challenges for managing product safety. The regulatory framework in which wearables operates is difficult to navigate and there are significant challenges from manufacturers of these products which include, for example, difficulties in navigating the line between a wearable being a medical device and consumer products. There are also significant challenges in relation to how data is obtained and stored under the GDPR.

In addition the intended use of these products has now moved away from what was initially envisaged by the manufacturer and in some circumstances we have seen wearables be prescribed by the medical profession to aid with the treatment of a particular disorder or ailment. The question arises as to what responsibility and potential liability this creates for manufacturers when this was not the intended purpose behind the device.

In addition, we will discuss what obligations may attach to the manufacturer when they become aware that their products are being used in ways that were not intended by them. We will also address issues in relation to consumer expectation and how consumer expectation translates into obligations on the manufacturer.

We will also address the emerging litigation trend which has seen data collected by wearables being used and relied upon in civil and criminal litigation. We will discuss recent scenarios where wearable manufacturers have recently been subpoenaed in litigation throughout Canada and the US with a view to trying to discredit or prove the extent of an individual’s personal injuries. For example, the data has been subpoenaed to show whether someone’s activity levels remained the same post and pre injury or also the extent of their alleged sleep disturbance/insomnia.

The session intends to achieve the following with ICPHSO members:

• Provide a real world perspective on the practical challenges currently faced by the wearables industry and identifying the key regulatory risks.

• Engage with industry in order to address how some manufacturers are dealing with these issues in reality.

• Provoke decision in policy makers and the audience to consider focused areas for guidance and legislation.

• Identify potential gaps in practical best practice.

• Provide helpful know how to those manufacturing and selling wearables.

The proposed session covers or touches on the following areas:

• New technologies

• Impact of social media on product safety

• Trends and international regulation

• Sector specific issues and trends

• Best practices in managing product safety

• Multi stakeholder collaboration

• Raising the profile of product safety within institutions within the community

Matthew Dickman

Michaela Herron

Jeremy Opperer

 Burke Theatre
3:30pm - 4:00pm Networking Break   Lower Concourse Foyer
4:00pm - 4:50pm
Breakout 1 - Compliance in a Circular Economy: Navigating the Consumer Product Roundabout.

As concerns regarding climate change and the environment heighten, so do the number of regulations for consumer products, as well as their waste, in markets across the globe. There has become an increasing need for more circular economies to promote better management of our resources.

Europe is leading the way toward a more global circular economy, prioritizing the following factors:

- designing products to last longer;

- making products more "recyclable";

- introducing minimum recycled content requirements for products; and

- excluding substances of concern and better researching plastics additives.

The regulation of single-use plastics is a prime example of countries attempting to reverse harm to the environment (especially regarding our waterways), decrease plastic waste, and evolve into a circular economy.

Countries like China are no longer accepting imports of waste from other countries, causing those markets to re-evaluate their options and possibly further regulate producers to extend and/ or establish their own consumer product recycling systems..

Beth McCalister - Moderator

Steven Andrews

Amy Chen

Jonathan D. Cocker

Burke Theatre
4:00pm - 4:50pm
Breakout 2 - The Green Light: Increased Awareness, Use, Safety and Regulation of Environmentally Friendly Products

We have seen the emergence of a “green wave” through the increased awareness of consumers and businesses with regards to the use of environmentally friendly and sustainable products, and the movement towards sustainable solutions. For instance, L’Oréal has become a leader in sustainability because of its commitment to reducing its carbon footprint. It has implemented a responsible packaging policy, and uses eco-design for the packaging of its finished products and has recently launched a sustainable label called Seed Phytonutrients, which is packaged in recyclable and compostable paper. Stemming from this is the question as to whether product safety will play a cat and mouse game and be compromised with the tsunami that is the unprecedented uptake and strive towards greener products.

In March this year, the European Parliament agreed on ambitious measures to reduce European consumption of single-use plastics. Primarily aimed at protection of marine life, the Single-Use Plastics Directive imposes an outright ban on 10 plastic products aswell as imposing measures to reduce consumption and extend producer responsibility.

The most stringent measure introduced in the Directive is the outright ban of 10 single-use plastic products by 2021 for which alternatives are readily available. This includes: cotton bud sticks, cutlery, plates, straws, drink stirrers and balloon sticks, as well as food and beverage containers – including cups – made of expanded polystyrene. These products will have to be manufactured from more sustainable materials or replaced with reusable alternatives. Member States have agreed to achieve a 90% collection target for plastic bottles by 2029, and plastic bottles will have to contain at least 25% of recycled content by 2025 and 30% by 2030. Therefore it is pertinent for producers to start planning the redesign of products in 2019 in order to be ready for the implementation dates set out in the Directive and ensure that product safety is not in any way jeopardised.

On this basis, we will discuss the obligations on producers under this legislation and take a look at the key points of the Directive, in particular the products which will be banned outright, and examine how producers must alter their business model to adapt and comply to these new standards, and whether their obligations owing to consumers will be more onerous or remain unchanged.

We will also draw an analysis with other countries, such as America, Canada and Australia to see how and if they are implementing a single use plastic ban together with product safety measures, in light of the fact that the Irish Government is leading the way with a view to reducing single use plastics, with no government department or agency will buy single-use plastic cups, cutlery or straws for use within their offices.

We will also address issues in relation to consumer expectation and how consumer expectation translates into obligations on the manufacturer.

We will also discuss how use of “green products” can help shape a business’s image from a marketing perspective and how businesses take advantage of social media to promote their image and enhance their sustainability brand.

Terry Fox

Wendy Hederman

Kristen Kern

 Swift Theatre
4:50pm - 5:00pm Closing Remarks and Summary of Day 1 Rod Freeman Burke Theatre
8:00pm - 11:30pm

Welcome Reception - Guinness 

Sponsored by: ICIX and GE Appliances, a Haier company/Potomac Law Group

tour and reception included in meeting registration price, transportation on own.

Guinness Storehouse

St James's Gate, Dublin 8, Ireland

October 25, 2019
 Time Event Speaker Location
7:45am - 5:00pm
Registration   Lower Concourse Foyer
8:00am - 9:00am Breakfast   Lower Concourse Foyer
9:00am - 9:15am Welcome and Opening Remarks Rod Freeman Burke Theatre
9:15am - 9:45am Keynote Pinuccia Contino - Head of Unit, RAPEX, European Commission Burke Theatre
9:45am - 10:45am
Plenary 4 - Balancing Consumer and Confidentiality from an International Perspective

Product safety laws must protect both a consumer’s right to important safety information while balancing how disclosure impacts regulated industry and the marketplace. In the United States, the discussion is governed by Section 6(b) of the Consumer Product Safety Act. This panel will bring together regulators, industry representatives, and consumer advocates to discuss how disclosure laws in countries other than the United States balance this important principle, and how similar or different those laws are to Section 6(b).

Rachel Weintraub - Moderator

Tryggvi Axelsson

Sarah-Jane Dobson

Remington A. Gregg

Burke Theatre
10:45am- 11:15am Networking Break   Lower Concourse Foyer
11:15am- 12:30pm
International Regulator Sesssion: Responding to the Challenges of New Technologies Safety at Exponential Acceleration.

According to inventor, futurist, and author of the Law of Accelerating Returns Raymond Kurzwell, the history of technology shows that technological change is exponential, not linear. He predicts not 100 years of technological progress in the 21st century, rather 20,000 years of progress as measured in today’s terms.

If Kurzwell is right, product safety regulators have some interesting years ahead of them. This session provides an opportunity for attendees to hear from product safety authorities from around the world about the tech challenges in range of their sensors, as well as those that may be coming over the horizon. Each panelist will focus on one technology product safety topic with open discussion toward the end of the session.

Commissioner Peter Feldman - Session Introduction

Rod Freeman - Moderator

Rich O'Brien

Pinuccia Contino  

Burke Theatre
12:30pm- 2:00pm Lunch   Lower Concourse Foyer
2:00pm - 2:30pm Keynote Kevin Nolan - President & CEO  GE Appliances, a Haier company Burke Theatre
2:30pm - 3:30pm
Breakout 3 - Shaping Your Business in a Changing World - Product Safety Approaches in Unfamiliar and Non-Traditional Markets

The climate of traditional markets is changing – there’s the on-going trade war between China and the US, other threats of tariffs, Brexit markets that seemed known and certain are changing. These concerns are driving companies to consider casting their sourcing net into less traditional markets such as Africa, South America, Southeast Asia and the Middle East, which present challenges but also rewards once you get a grip on their regulatory approach to product safety. Taking a holistic approach, this session looks not only at product safety regulations but also the nuances of individual country approaches to product safety, their enforcement, real-life challenges and solutions to help you grow your business with these markets.

We spoke from a US perspective at the Washington DC conference in February of this year, focusing on a comparison how the EU and the less traditional countries are different from the US. In this conference with a broader international audience, we would like to make a direct comparison between the traditional countries versus others and also address at region levels too. Regions to be discussed include Middle East (Saudi Arabia), Africa (South Africa), Europe, South America (Brazil), Asia (China, Taiwan and Vietnam).

Learning Objective:

To explore the practical challenges companies face in unfamiliar markets, to identify what is different but also what builds on existing approaches and lastly to consider the differences of regulatory approaches towards product safety in markets outside the EU and US with the aim of providing the audience an informed perspective to help shape their future business in markets that they may not be familiar with.

Ann Leung - Moderator

Stephina Gwangwa

David Kosnoff

Lucy Ward

Swift Theatre
2:30pm - 3:30pm
Breakout 4 - Shaping the Future in Toyland: "Safely Home for the Holidays"

The holiday and winter solstice season is upon us, which means greater focus and scrutiny of toys around the world. Be the first to hear about the rapidly changing landscape in toy development, technology, latent defects, counterfeit toys and toy imitations, advertising claims and more! The panel will also explore recent initiatives for harmonization between the US, Canada and EU, as well as recent developments in the EU Parliament regarding toy safety and surveillance.

Belinda May - Moderator

Joan Lawrence

Jason Hertzberg

Shelby Mathis

Tania Vandenberghe

Catherine VanReeth

 Burke Theatre
3:30pm - 3:50pm Networking Break   Lower Concourse Foyer
3:50pm - 4:50pm
Plenary 5 - Global Best Practices to Communicate Safety to Consumers Throughout the Product Life-cycle

Consumer products and how consumers interact with the products and information has changed drastically. Yet companies may still rely on instruction manuals, consumer complaint hotlines and warnings to communicate about safety with their customers. Online information such as social media, consumer reviews, how-to videos and more have changed both how consumers get information and how they convey concerns. And this can vary across the globe. This panel will explore changing markets and changing consumers to give companies practical ideas. From instructions and warnings, to reviews of products and consumer feedback, the panel will explore multiple touch-points with consumers during the product life-cycle and deliver solutions and ideas that companies can adapt to their situation.

Holly Ohlrich (moderator)

Nancy Cowles

Samuel Cromie

Nate Henderson

Burke Theatre
4:50pm - 5:00pm Closing Remarks Rod Freeman and Marc Schoem Burke Theatre